
Is bulk SMS still relevant in a world run by WhatsApp, email and push?
SMS still posts ~90% open rates and ~45% response rates. Here's where it still wins — and where it doesn't.
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SMS still posts ~90% open rates and ~45% response rates. Here's where it still wins — and where it doesn't.

Route pricing is a race to the bottom. Reliability, deliverability and developer experience are the real moats.

A drop-in Keycloak 26.x plugin that delivers OTPs over WhatsApp via the Meta Cloud API. No SMS bill.
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